Media and Press Releases
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CoCaLo, Inc. Launches CoCaLo Couture, A New, Upscale Infant Bedding and Room Décor Brand
LAS VEGAS, NV, ABC Kids Expo (Booth # 2405) — September 5, 2007 - CoCaLo Inc., a leading manufacturer and distributor of infant bedding and decorative accessory products under the brands CoCaLo Baby, Baby Martex and OshKosh Baby, today announced the launch of a new, upscale brand of infant bedding and room décor accessories under the name CoCaLo Couture.

CoCaLo Couture includes multiple collections that are inspired by the customer who desires a well-appointed nursery. This new and stylish brand is for the soon to be mom and dad who want their nursery to be an extension of the décor in their home. Tailored and contemporary elements featuring fabrications with a mixture of textures and patterns are used in each of the collections. Each piece is well thought out to include unique combinations of color and surprise details.

Couture will offer a full range of elegant products for the nursery including distinct bedding collections and stylish blankets. Room décor accessories include beautifully designed rugs, artwork, lamps and decorative picture frames – all the items needed to complete the look in the nursery.

“We are very excited about this new brand introduction because of the void we feel it fills in the marketplace,” said Renee Pepys Lowe, president and founder of CoCaLo, Inc. “We have focused on the combination of color and fabrications to provide a platform to our customer to create a well-appointed nursery. The nursery then comfortably becomes a natural looking extension of the home.”

Suggested retail pricing for the CoCaLo Couture 4-piece bedding collection will begin at $229 and be sold at selected independent retailers and online retailers. The product line will be available in Spring 2008.

The entire CoCaLo Couture, CoCaLo Baby, Baby Martex and OshKosh Baby product lines are available online and at selected retailers throughout North America, Puerto Rico and Canada. For more product information, please visit www.cocalo.com.

About CoCaLo, Inc.
Established in 1998, CoCaLo, Inc. is a leading manufacturer and distributor of popular infant bedding and accessory products under the brands of CoCaLo Baby, Baby Martex and OshKosh Baby. The privately-held company is based in Costa Mesa, CA and sells their products through leading retailers in North America as well as online. The finest infant bedding collections, product consistency and fashionable designs are hallmarks of the CoCaLo commitment to excellence. The Orange County Business Journal named CoCaLo among the top women-owned businesses in the Orange County, CA area and CoCaLo is the recipient of the 2007 Reader’s Favorites Award in the Blanket Category from Baby & Children’s Product News. For more information, visit www.cocalo.com, call 714.434.7200 or e-mail info@cocalo.com.




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